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SEO: Analyzing the Competition

When it comes to building a Search Engine Optimization (SEO) strategy, you not only need to understand HOW to get to the top, but you also need to understand HOW MUCH it will take to get to the top. SEO is an ongoing process, so don’t wear yourself out by sprinting out of the gate! […]

Organic Search and Small Businesses

What is organic search? There are three main types of search results that search engines (Google, Bing, and Yahoo) provide. Pay-per-Click Advertisements are results that companies pay money for. Local results are indicated by a colored market that corresponds with a map on the results page (see image below). These results display businesses that offer […]

Local Search and Small Businesses

What is local search? Local search is often times indicated by the red flags in Google (orange markers in Yahoo, blue markers in Bing). These markers indicate that there is a physical location within in a certain radius of your search requirements. For example, if you type in “fast food,” Google might return the top […]