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How Can I Tell What People Search for in Google?

As a business owner/employee, you surely know what products and services your business provides. The question is, what do your customers think you sell? Just to give you an example, let’s say your business provides “flood restoration services.” It is possible that your customers type “flood water cleanup” when they search for a business like yours online. (Keep in mind, this is just an example – this is not based on research and we are not necessarily recommending that you choose this keyword if you work for a flood restoration business)

Curious to learn how your customers are finding your business? Google Adwords’ Keyword Tool is a free tool that can help you learn which keywords people use when searching for your type of business. To sign up for a free Google Adwords Account, click here. Click Tools and Analysis and then click Keyword Tool. Here, you can search for keywords related to the products and services you sell. Sort the data by traffic (number of people that type this keyword on a monthly basis) to see which keywords are the most used. The competition data will give you an idea of how many businesses are competing for these keywords from a ranking perspective.

Knowing what customers are typing to find your business is not only good to know for personal interest, but for SEO work, as well. Whether you are optimizing your own website or outsourcing that work to an SEO firm, you will need to know what your top keywords are. If you need assistance choosing the best keywords for your business, or would like to learn more about the benefits of Search Engine Optimization, please call (800) 362-9446 or email us at