What is Local Search Marketing?
A lot of people often ask, “How can I get to page one on google?” Well, there are several ways! You can invest in Local Search Marketing efforts, Organic Search Marketing efforts, or you can choose to pay for ads, also known as Pay-Per-Click Advertising. In this article, we will discuss Local Search Marketing efforts and how they could help your business.
How Does Local Search Marketing Work?
Local search marketing is a popular form of online marketing that is designed to drive more customers to a website. Local listings are based off of several factors, the most important of which is a physical address. If your business does not have a physical address (say, you run your business out of your home, but choose not to list your home address), then Google and other search engines have no way of knowing which customers you most easily serve.
If you do not have a local address or do not wish to disclose that information, a smart choice for you might be to invest in a virtual office. For more information on virtual offices, please contact us.
The Foundation of Local Search Marketing
Local search marketing is based on three things. These are not independent elements of the equation – a combination of all three of these items should be taken into consideration when determining your Local Search Marketing plan.
Traffic: How many people are searching for your product or service on the internet? What word or phrase are they searching for exactly?
Competition: How many other companies offer the same product and/or service in this area? How much authority do these companies hold? Does it appear that they are investing in SEO activities?
Margin: How much profit does each of your products and/or services bring in? The higher the profit, the more reason to attract those customers seeking that product/service. Products or services with lower profit margin may not be worth the effort.
So How Can I Start?
Many companies don’t have the knowledge and/or resources to perform their own local search marketing activities. With technology changing by the minute and search engines making it harder and harder to earn a spot on page one, it can be overwhelming for companies to try and do their own local search marketing.
The first step involved keyword research and competitive analysis. You need to know which keywords are the best for your business (you should have a list of at least 5) and you should know what you’re going up against – what is your competition doing in terms of local search marketing? The total process can take hours, if not days.
If you think Local Search Marketing may be a solid investment for your business, please contact us by calling (630) 362-9446 or emails us at firstname.lastname@example.org. We would love to help your business!