Magento SEO
SEO Search engine optimization is one of the largest drivers of revenue into your business. Your ecommerce platform needs to synergize with your efforts rather than work against you.
While most ecommerce platforms claim to support search engine optimization, the Magento eCommerce platform delivers the SEO search engine optimization features that will enable your business to consistently outrank the competition day in and day out, and will drive more traffic to your website, and more revenue into your business on a daily basis.
Instant Sitemaps
The simplest and most common tool in the search engine optimization toolbox is the sitemap. With one click of a button, Magento will automatically create a fully updated, complete Sitemap.xml file that is fully compliant with the most recent sitemap protocol as defined at sitemaps.org. Full compliance means full utilization by Google and other major search engines.
Built In On-Page SEO
Magento gives you full control over the page titles and meta description tags for every product and category in your store website utilizing simple textboxes. By entering unique information into the textboxes defined for each category and product, you direct Magento to fully populate the page title and meta information for those webpages with that text. As you optimize your site based on feedback from Google Analytics and Website Optimizer (which are fully-integrated with Magento), you can quickly and easily update the page titles and meta information for any product or category you desire. Furthermore, using Magento search engine optimization you can define rules for specifying certain text across your store website based on product name, category, description, store name, etc. The Magento engine will then render the webpage by substituting the particular values for the product or category represented by that webpage into the rules as previously defined by you.
Readable URLs Build Business
Search engine optimization of common ecommerce website URLs with scripting tags like catalog_id=974&product_id=2023 can be nearly impossible. The Magento admin panel allows you to simply define a URL Rewrite for all product and category webpages in your store through a simple textbox. When a visitor to your website clicks on a link for designer handbags, you can rewrite the URL to be www.yourstore.com/designer-handbags rather than some cryptic combination of store codes and category ids. Your category and product page URLs can exactly match the keyword phrases you are driving traffic to, by simply entering text in a URL rewrite textbox.
A more advanced keyword optimization tool Magento offers allows you to specify the URL key on every static, content and product category webpage on your site. This is an additional keyword phrase that is added to the URL of the Magento page, independently of the URL rewrite name you have specified. This URL key can be changed and updated instantly throughout the entire site from the Magento admin panel.
Avoid Page Duplication
Page duplication is a common problem in ecommerce site which results in page rank dilution which can negatively impact your page rank quite severely in many cases. Search engines can think pages are duplicated when they show up on different page numbers in different multiple page listing results and in other cases. Magento’s search engine optimization allows a Canonical Link Element to be placed in the <head> tag of every webpage in your store. This canonical link element directs the search engine to use one URL for any and all versions of that webpage URL the search engine may encounter when scanning the website.
The suite of search engine optimization features provided in the Magento ecommerce platform will maximize the ROI from all of your search engine optimization investments now; and Magento’s commitment to fully adopt new search engine optimization techniques, as they become available, will provide peace of mind for your future SEO engagements.
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